Where does the owner of Ashley Craig get this knowledge from??

The owner, Ruthi Ashley Stern, was born into the hair business, her family has been making hair products since she could walk - but it was for people!!
When she got her first dog, she was shocked to see how many harmful things were used to produce fur care products for dogs. She already had the company Greyhound, which makes unique combs, brushes, etc., so she already had her foot in the dog business, but making delicious combs, which today are world famous for making shampoo, was a long process, also because human and dog hair are not the same! Therefore, she experimented a bit back and forth before she thinks she had a healthy and delicious dog shampoo. Her first shampoo was named Panagenics, she started out with only one type of shampoo for all breeds. After some time, however, she had to admit that there was more difference between the dog's fur than human hair, so she researched further and developed the Show Salon Spa, which today is the one used on most breeds. Panagenics also got a new name for Essentials, which is used for all terrier breeds and dogs with oily fur such as New Foundland, Labrador, Shiba, etc. Something completely unique to Essentials shampoo is that you can wash a terrier and trim it right after, without the skin will be destroyed and the hairs will not fall out.

Ashley Craig Products

Ashley Craig Products consists of only two shampoo series; Show Salon Spa & Essentials, the two can do EVERYTHING for all races. One of Ashley Craig's favorite products is WHITEN, it is used in all coat colors, it copes with the colors: black, red and white, all get an extra depth, reds become deeper red, black becomes more intense and removes the brown tinge, black dogs often, and white dogs get a nice, natural white color that doesn't glow purple or bluish in the sun, it's definitely one of the show people's favorite products. GroomeUs' favorite product is the relatively new WOW EXTREME, it helps to get rid of the filter and makes it easier to get through the double coated dogs.

Among show people, the WOW range is loved for its natural styling, and the judges love not having to use kleneex to dry their hands when they've had their hands in dogs washed in Ashley Craig.

Finally, contact us about specific advice for your dog breed at groomus@groomus.dk or +45 28 10 89 22 all weekdays at 10-18.